With the end of the 2017 edition, the US Open tallied up the numbers on various fronts.
There are a lot of big numbers.
Here’s a list of the main points, as released by the USTA.
American Players
- Four American women reached the singles semifinals at the US Open for the first time since 1981. First-time US Open champion Sloane Stephens, first-time US Open finalist Madison Keys and first-time US Open semifinalist CoCo Vandeweghe joined two-time US Open champion Venus Williams in the semifinals.
- Eighty five American men and women competed in the US Open main draw and the US Open Qualifying Tournament – an increase of nearly 40 percent since 2013.
- 2017 also marked the first time there was an all-American women’s singles final and an all-American junior girls’ final since 1981. Sixteen-year old Amanda Anisimova defeated 13-year old Coco Gauff, who was the youngest-ever girls’ singles finalist at the US Open, in the title match.
- David Wagner won his third US Open quad singles title, his eighth US Open quad doubles title and remained unbeaten in doubles at the US Open.
Attendance
- Twenty of the 24 sessions comprising the US Open sold out.
- Total attendance for the 2017 US Open was 691,143.
- More than 100,000 fans visited the first-ever US Open Experience, a two-day recreation of the US Open during US Open Fan Week at the South Street Seaport Historic District in Manhattan.
Social Media
- From August 28 to September 10, US Open social channels, including Instagram, Facebook, Twitter and YouTube, posted 3.8k pieces of content that generated 18 million interactions and 92 million video views.
- Across Twitter and Instagram, hashtag #usopen was the most engaged hashtag of the 2017 Grand Slam season, producing 38 billion impressions.
- Record fan engagement on all social platforms resulted in unparalleled growth for every social channel. Overall interactions were up 625 percent and video views were up 556 percent.
Digital Platforms
- For the third straight year, more than 10 million unique visitors engaged with US Open-owned-and-operated digital platforms – usopen.org and the US Open app, produced in partnership with US Open sponsor IBM – throughout the tournament.
- Those fans consumed more content than ever: 46 million visits (+15 percent vs. 2016), and 366 million page views (+-23 per cent vs. 2016).
- More than 63 per cent of all page views came from outside the United States.
- Mobile consumption continues to drive growth, as more than 73 per cent of the total unique audience came via a mobile device.
Television
- Saturday’s US Open Women’s Championship on ESPN earned a 1.9 overnight rating in the metered markets for the match portion of the three-hour telecast, 36 per cent higher than last year’s women’s final and the highest overnight rating for the match in the three years ESPN has held exclusivity for the U.S.
- The three components of streaming the match were also significantly higher than previous years. The total number of unique viewers was up 71 per cent, the total minutes watched was up 15 per cent and the average minute audience was up 38 per cent to a new high for 2015-17.
- ESPN’s Total Average Audience for US Open was up 11 per cent after 11 days.
- The total average audience for ESPN’s exclusive coverage of the U.S. through Thursday, Sept. 7, was up 11 per cent to 952,000 viewers on average, compared to 856,000 for the first 11 days of last year’s event. The increase includes a 50 per cent rise in the audience for streaming.
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