April 14, 2024

Open Court

MORE TENNIS THAN YOU'LL EVER NEED

WTA CEO Steve Simon is the front man as the future of the WTA is at stake, if the Tour can't restart safely and fairly.

WTA CEO Steve Simon was on the Tennis Channel talking about the new WTA marketing campaign, “It takes”.

“We haven’t done a campaign for many years. And we really wanted to get out there and put together a campaign that began to hopefully resonate with our fans with respect (to), ‘What does it take for an athlete to be successful on the WTA Tour?’

“We went through a process. And actually to create authenticity, and to create the real personalities behind it, we went through with each of the athletes and said, ‘What do you think it takes?’ ” 

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