July 12, 2024

Open Court



Every tennis fan remembers the great video during the pandemic of the two young Italian girls who played tennis on the rooftops.

Of all the videos and off-court things and volley challenges and #TennisAtHome content, that one was probably the biggest winner.

So it’s not a shock (at least, if a company has good marketing people), that Roger Federer’s sponsor, the Italian pasta company Barilla, found a way to bring the young ladies together with the Swiss star.

The result was a bucket-list moment for Carola and Vittoria (who also look to have gotten some brand-new kit, right out of the bags, to wear for the occasion).

Here’s what it looked like.

We’d have liked to see some more masks – especially in Italy.

But Federer, in the limited number of viewings of him after a second knee surgery led to him calling it for 2020, doesn’t seem to do the mask thing. That’s not a good thing.

Here’s the “behind the scenes” video. And Barilla and Federer are also going to send the two girls to the Rafa Nadal Academy – good cross-marketing!

These guys are … good.

About Post Author