Venus expands EleVen with K-Swiss collaboration

At 40, Venus Williams isn’t yet done on the tennis court.

But her off-court business ventures continue to grow. And the latest move is a collaboration between her tennis apparel brand EleVen and K-Swiss.

Wednesday’s announcement presents Williams as a K-Swiss ambassador. She will be the centrepiece for a new global campaign for “Club K-Swiss” line.

The quote from K-Swiss Director of Global Marketing Gabriella Gomez: “Venus’ incredible achievements are a testament to her greatness and unbounded work ethic, and we are delighted to name her our new brand ambassador.”

Varsity Venus her own best model

Williams co-designed an 11-piece capsule collection that has a different vibe than her usual tennis gear. It’s more of an athleisure collection with a bit of a Tommy Hilfiger, all-American type feel.

Here are some of the pieces (prices range from $68 to $298 for the varsity jacket, with the special Venus K-Swiss shoes at $120). They’ll be available online at the K-Swiss site.

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(Photos furnished by KSwiss)