On Monday, the Québec company A3 Surfaces announced that it has signed 20-year-old Canadian Félix Auger-Aliassime to a two-year patch deal.
One of the requirements when being sponsored by Nike is that unless you’re a Li Na or a Naomi Osaka, you have to have a “clean” kit – i.e., no additional sponsorship patches.
Now that Auger-Aliassime has moved over to adidas, that no longer applies and he can explore other opportunities.
Based out of Chicoutimi, Québec, A3 (the name stands for “Antimicrobial Anodized Aluminum”) bills itself as the first “self-disinfecting biocidal effects surface in the world”, that “helps in eliminating infectious diseases by preventing virus and bacteria transmission.”
Certainly, a product for our times.
(The logo colours, of course, mesh perfectly with the accents on his kit).
International athlete for an international rollout
The company is preparing to roll out its products on the European market. So an international athlete like Auger-Aliassime, but also a proud representative of his home province, makes it a good fit.
“I’m thrilled to be associated with A3S, an inspiring and innovative Quebec company that is standing out internationally and makes a difference in people’s lives,” was the press-release quote from Auger-Aliassime.
“We not only share the same roots, but also the same values and I will wear their logo during my matches with pride.”
The Canadian will sport the logo beginning this week in Miami, where he is the No. 11 seed.