Junior champ Borg already signed with Fila

A fellow with a familiar last name and a hauntingly familiar face won the Swedish national 16-and-unders over the weekend.

Leo Borg, 15, has a challenging road ahead. His startling resemblance to father Bjorn at the same age is going to shine an unnaturally bright spotlight on him.

Already, in late June. FILA announced that it had signed Leo, following in the footsteps of his father (who made the brand iconic back in the 1970s).

Leo Borg will begin to appear in advertising in 2019.

No doubt we may see some father-son ads, too.

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Stephanie Myles

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