WTA Tour closing in on title sponsor?

According to Daniel Kaplan of Sports Business Journal, the WTA Tour tour may be about to close a deal with a new title sponsor.

Kaplan hasn’t yet sniffed out which company. But it would end an eight-year vacancy on that side.

The six-year, $88 million deal signed with Sony in 2005 was a record for women’s sports at the time.

By 2010, the company downgraded to “lead global sponsor”, with a drop in value. It was a move the tour said was a “deliberate, strategic move” after the Tour didn’t land any new, major sponsorships for four years.

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Stephanie Myles

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