June 25, 2024

Open Court

MORE TENNIS THAN YOU'LL EVER NEED

WTA Tour closing in on title sponsor?

According to Daniel Kaplan of Sports Business Journal, the WTA Tour tour may be about to close a deal with a new title sponsor.

Kaplan hasn’t yet sniffed out which company. But it would end an eight-year vacancy on that side.

The six-year, $88 million deal signed with Sony in 2005 was a record for women’s sports at the time.

By 2010, the company downgraded to “lead global sponsor”, with a drop in value. It was a move the tour said was a “deliberate, strategic move” after the Tour didn’t land any new, major sponsorships for four years.

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