February 25, 2021

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Tag Heuer – Next Gen timepiece

In the tennis watch sponsorship sweepstakes, the Tag Heuer brand is building from the Next Gen up.

The Swiss watchmaker is a sponsor at the Next Gen Finals in Milan.

And it already had rising stars Denis Shapovalov of Canada and Frances Tiafoe of the U.S. before adding 18-year-old Félix Auger-Aliassime at this Australian Open.

The company unveiled its stable of ambassadors (and their timepieces) at an event at the start of the tournament with Auger-Aliassime (18), Hyeon Chung (22), Olga Danilovic (17), Tiafoe (20) and Shapovalov (19). 

Romania’s Ana Bogdan, 26, is sort of the outlier in the pic.