April 14, 2024

Open Court

MORE TENNIS THAN YOU'LL EVER NEED

There’s always some resistance when an iconic logo undergoes a makeover.

An exception may have been the Australian Open, which had a server inthe trophy position, replaced by “A” and “O” in bold letters. That one went over well.

The US Open, celebrating its 50th year, has decided to change its logo. It is foregoing a tennis ball. It’s also foregoing capitalization. 

No doubt the brand consultants sent a big bill. The event will henceforth be known as the “us” open (grammatically speaking, should that not be the “we” open?)(Or is that Wii?)

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