. Heading into the 2021 chapter of a worldwide pandemic probably is not the luckiest landscape in which to roll...
Promotion and marketing
. As part of the rebranding venture the WTA Tour announced Wednesday, it will rename its tournament categories. From the...
. At 40, Venus Williams isn't yet done on the tennis court. But her off-court business ventures continue to grow....
– Alexander Zverev is a talented, handsome, multilingual, extremely wealthy professional tennis player who has been custom-designed since his youth...
Some tone-deafness on the part of the WTA Tour Twitter account this week, as it promoted Genie Bouchard – and...
There's always some resistance when an iconic logo undergoes a makeover. An exception may have been the Australian Open, which...
Genie Bouchard's spread in last winter's Sports Illustrated annual swimsuit issue made a pretty big splash – in the tennis...