May 27, 2020

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Ticket sales woeful in Madrid for Davis Cup finals

On the eve of the Day 1 of the new-look Davis Cup finals, we took a dive into ticket sales for all of the various sessions.

The takeaway is that … the ticket sales are woefully poor. And it’s not because the tickets are especially overpriced.

The only sold-out pool sessions so far are the two involving host nation Spain.

Great Britain is doing pretty well – albeit in Stadium 3, which seats about 2,500.

Beyond that, fine seats remain available – even in the lower tiers, near the court, for some matches.

Expectations exceeded demand

It’s hard to know exactly what kind of expectations they had for this inaugural year. Did they think that the presence of Nadal and Djokovic would be enough to cast a glow over the entire event?

It’s notable that the four semifinalists at last week’s ATP Tour finals all will be absent: Roger Federer, Alexander Zverev, Dominic Thiem and champion Stefanos Tsitsipas. 

So there isn’t even a potential bump of late ticket sales to capitalize on the exposure those four had over the last few days.

As of apprximately a.m. CEST Monday in Madrid, here are the tickets remaining for each session, per the event’s ticketing site.

A caveat: there may be some of tickets sold but don’t show up that way on the site, or other factors we’re not aware of.

Still, many of them are truly dismal.

Perhaps most startling is the availability (so far) for the matches involving Djokovic and Serbia. Only 7,700 of 12,000 sold for the Caja Majica against Japan (a Wednesday day session). And only 5,661 sold for a Thursday day session against France.

The final is virtually sold out. But more than 2,000 tickets remain for the day session semifinals on Saturday.

Monday, Nov. 18

Centre Court
Croatia v Russia

Capacity: 12,000                
Tickets left: 887

Stadium 2
Canada v Italy

Capacity: 3,500 
Tickets left: 1111

Stadium 3
Belgium v Colombia

Capacity: 2,500 
Tickets left: 966

Tuesday, Nov. 19

DAY SESSION

Centre Court      
Argentina v Chile

Capacity: 12,000                
Tickets left: 7313

Stadium 2
France v Japan

Capacity: 3,500                   
Tickets left: 1713

Stadium 3
Kazakhstan v Netherlands

Capacity: 2,500
Tickets left: 1158

EVENING SESSION

Centre Court      
Spain V Russia
SOLD OUT

Stadium 2             
U.S. v Canada

Capacity: 3,500
Tickets left: 1768

Stadium 3
Australia v Colombia

Capacity: 2,500
Tickets left: 1058

Wednesday, Nov. 20

DAY SESSION

Centre Court      
Serbia v Japan

Capacity: 12,000                
Tickets left: 7707

Stadium 2
Germany v Argentina

Capacity: 3,500                   
Tickets left: 1275

Stadium 3
Great Britain v Netherlands

Capacity: 2,500
Tickets left: 125

EVENING SESSION

Centre Court      
Spain V Croatia
SOLD OUT

Stadium 2             
U.S. v Italy

Capacity: 3,500
Tickets left:  1604

Stadium 3
Australia v Belgium

Capacity: 2,500
Tickets left:  888

Thursday, Nov. 21

DAY SESSION

Centre Court      
Serbia v France

Capacity: 12,000                
Tickets left:  6339

Stadium 2
Germany v Chile

Capacity: 3,500                   
Tickets left:  1897

Stadium 3
Great Britain v Kazakhstan

Capacity: 2,500
Tickets left:  337

EVENING SESSION

QF: Group D winner v Group F winner

Capacity: 12,000
Tickets left:  6483

Friday, Nov. 22

DAY SESSION

Centre Court      
QF – Winner Group A vs. R/U 1 or 2

Capacity: 12,000                
Tickets left: 6617

EVENING SESSION

Centre Court      
QF – Winner Group B vs. R/U 1 or 2

Capacity: 12,000                
Tickets left: 2921

Stadium 2
Winner Group E v Winner Group C

Capacity: 3,500                   
Tickets left:  978

Saturday, Nov. 23

DAY SESSION

Centre Court      
Semifinal – top half

Capacity: 12,000                
Tickets left:  2090

EVENING SESSION

Centre Court      
Semifinal – bottom half

Capacity: 12,000                
Tickets left:  806

Sunday, Nov. 24

AFTERNOON SESSION

Centre Court      
Final

Capacity: 12,000                
Tickets left: 183